Sometimes people don’t understand the power and positive pricing advantage of promo products over other advertising mediums. Today I’ll speak about imprinted buttons.
Consider a 2” round diameter button (or badge) priced at 1.29 (this is full color or “multiple color”) for 100 buttons as an example.
I won’t do a direct comparison with all media but I’ll just say if you were to “test” this by ordering and distributing only 100 buttons, your investment would only be $129 for 100 initial impressions; try getting a newspaper ad that is here today, gone tomorrow for only $129! (I’m not necessarily knocking newspaper ads, or similar, as I recommend it to many clients for certain purposes. I’m just showing the real value here with imprinted items).
Now with buttons,
• your initial impact is when you present your button to the recipient (how much is that worth; especially when you “romance” or put some flair as to how you present it) but it doesn’t end there;
• your button will receive multiple impressions as others see them.
How much is this worth? Just like a sign on a bus, this is “transit” advertising at very little cost!
For more information on imprinted buttons and more, please visit: www.myimprintrep.com
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