The only real way to find out FOR SURE is with the Secret Patron
Service.
The Secret Patron Service allows you to see what your
customer sees, hear what your customer hears and sense what your customer
senses. With Secret Patron Service it will be as if you the business owner is “all
knowing” which you will, at least mostly where your customer and client are
concerned.
Hello, my name is Ter Scott. I without too much brag, I will
tell you that I know a few things about marketing, about running (a good) business
and what makes up good, bad or indifference in product, service or customer
service; and how you can take responsibility to make the necessary small
changes to excel and improve your product or service and exactly how to wow the
customer service. (I created a complete customer service course which I
presented as a course a few years back at a business college).
Those who know little about their customers know little
about marketing. I’m sure you’ve heard the phrase, “The best marketing is ‘word
of mouth’ marketing”, right? What I teach my clients is that “ALL” marketing is
word of mouth when it is done correctly and efficiently. Because regardless of
how you got that person to at least walk in your door or visit your website, or
to be a customer; and a “not so silent” ambassador with either a good or bad
report to tell others “IS” word of mouth!
Another thing I’ll say about marketing, and this is
something I’ve tried my “darndest” to ingrain in the minds of my students when
I taught marketing on the college level, and to my clients is this. “ALL MARKETING
WORKS”. Again, I will ask you
if you’ve heard this from a business owner before; maybe even you, “Oh I tried
that, it doesn’t work for my business”? Certainly we should “test” all
marketing; to tweak it and use it again but in a way that gets the results that
we desire, but not to drop it entirely. All marketing works but is your product
or service up to par, and worthy of the “talk”?
Now that you know that “all marketing works”, here comes one
BIG reason why most business fail in the first several years (or in the later
years when business owners get too “successful” to watch over their “marketing”).
The reason is this. When you have a poor or mediocre product or service presented
through a poor or mediocre customer service delivery, your marketing will just
tell the world that you have you have a poor or mediocre product or service
much faster and sooner!
So my mission and intent with the Secret Patron Service and
these others I’ll share in just a moment, is to help you to finally get “awareness”
of what is going on in your business; and through
your customer’s eyes.
I am pleased to offer the following types of professional services.
Ter Scott has been a “mystery
shopper” for big companies like Coke a Cola, McDonald’s, BP, H&R Block and many
others. He has also been a marketing “expert” for well over 20 years having
assisted companies (behind the scenes) from small single person shops to large
corporations, has created numerous logo images (Superior School District for
one; which has been used since 2000) and has taught marketing and design at the
adult college levels and continues speaking around the country on both business
and life design. He has also been a rep (and trainer) for NFIB, a national
association which cold calls up to forty businesses per day; he has the experience
to walk in any door and get the information you seek. As a side interest he is
also an “actor” appearing regularly on local stages. He definitely has what it
takes to offer you and your business this very unique and exclusive Secret
Patron Service.
Secret Patron Service
The Secret Patron Service is the most commonly used service.
I use a bit of “cloak and dagger” in uncover surveillance mode; which isn’t as “James
Bondy” as it sounds. The process includes a preliminary off premises meeting
with you the owner, the unannounced “secret shop” by myself during a range of
days and times predetermined by you the owner, and the “reveal” meeting some
time later, where I share my findings and make suggestions sometime after the
event. Additional optional services or a repeated Secret Patron Service visit
may be scheduled for the future.
Professional Observer
I will accompany your driver or staff member during the
entire work day. It doesn’t have to be “riding” with a driver, it could be my
visit as an office day; or “disguised” as a “new hire”; who only lasts a few
days or this could be made known that I am observing for a few days. Then like the Secret Patron Service, I’ll
report back with a rating in all areas preassigned by you the owner and suggest
changes and improvements in those areas.
Personal Success Assistant
I will accompany you, for the entire work day; or several days
(work days are usually five hours) and observe. The service is to accompany you;
the owner for the predetermined duration, and my reporting back to you with a
rating in all areas with suggested and optional changes or improvements in those
areas. This could include personal coaching as well.
You may also like
these other services available by Ter Scott.
Ter Scott Talks
Ter will “teach” great customer service (and other) skills to
your staff which are “disguised” as fun trainings and workshops; all totally
customized to your companies’ profile so you are sure to get the results you
desire!
Run it By Ter (or What did Ter Say?)
Having been involved in marketing for so many years, Ter can
see a print ad, or hear a radio commercial and tell you how to tweak it for
maximum effectiveness. Sometimes the “tweaks” are very small other times it may
be a complete “rewrite”; but the changes are optional and entirely up to you.
The fee for this is only 5% of what the ad cost is. If you do your own
marketing or have someone else do it, at least once in a while and with at
least some of your ad projects, I suggest that you Run it by Ter.
Limo Lessons
This is a five hour day with business adviser and “Life
& Legacy Coach™”, Ter Scott. You’ll both travel in a limo to such places as
along the North Shore in Minnesota or Hwy 13 (Fall Color Tour area) for a one
with one consulting; weather and schedule permitting. These sessions must be
scheduled well in advance. Fees start at $2500.
All of these services are made available at very affordable
rates as they are (mostly*) based on the number of employees your company has.
The Secret Patron Service is more than just what your
customer sees, hears and feels about your business, Ter will reveal what your
customer truly experiences so you can make the positive changes which will draw
them back like a magnet and then tell their friends; but after you implement
the findings from Ter’s Secret Patron Service what they tell others about you
and your service will be “positive” word of mouth!
These services are typically available to business owners
with businesses located within a 200 mile radius of the Twin Ports. They may be
available outside of the Twin Ports area when all expenses including airfare,
lodging, vehicle, and meals are added to the fees. Inquire.
*Some projects may
require additional fees when the case warrants.
SAVE UP TO 90% ON YOUR PRESCRIPTIONS!
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